Planet Subaru of Hanover donated $18,147.00 to the North and South Rivers Watershed Association which was used to purchase a program vehicle. The money was raised as part of the Share the Love® campaign run by Subaru of America, Inc., which donated $250 for every new Subaru vehicle sold or leased through January 2, 2018 to the customer’s charity of choice.
“Being chosen as one of Planet Subaru’s hometown charities is a real honor – and it couldn’t have come at a better moment in our evolution! Our strategic plan calls for a program vehicle to support our in-school education and community outreach events. This car will help us reach more people with our message to protect our waters. Partnering with Planet Subaru makes sense – they share in our vision of engaging people outdoors so they will learn to love and protect it,“ said NSRWA Executive Director Samantha Woods.
The Subaru Forester, which was wrapped with graphics, will be used at the organization’s functions, education programs and outreach events. It has already been outfitted with a rack on top to hold kayaks for some of the NSRWA paddling events. The car made its debut at the South Shore Striper Tournament, and was a big draw at the Letting the Rivers Flow movie premier. It has also been used to visit all of the South Shore libraries for the painted rain barrel raffle.
“It is a real head-turner,” said Lori Wolfe, NSRWA Director of Marketing and Communications. “It’s fun to watch everyone turn to watch the car go by, and it’s great advertisement for our organization and the important work we do.“
Gordon Atlantic is donating the cost of the insurance for the Forrester. According to Geoff Gordon, “All of us at Gordon Atlantic make our homes here on the South Shore, and we love the work NSRWA does to protect these rich natural and recreational resources here, right where we live. Donating the insurance for the Forrester ties what we do well with what they do well.”
Planet Subaru General Manager Dale Lathrop said, “We’ve been a NSRWA member for almost twenty years and appreciate their efforts to protect the South Shore’s water and habitats. It’s a big deal for us to donate a Subaru — we’ve never been able to do that before — and know this Forester will reliably serve the NSRWA for many years to come.”